Every time you are forced to report your lack of earnings and give an operational update to investors, you should pretend it is all positive data regardless of the actualities. Reality is one of the most subjective concepts ever created and given your rising status as a cult leader, the investment community will mostly just take their price cues from your tone and excitability. Whatever substance (Dr. Pepper, cocaine), routine (yoga, meditation, certain sex act) or song (Bobby Darin "Don't Rain on my Parade) gets you in a good mood and amp'd up you should do this before your earnings call. What is often the case is that the actual lack-of-earnings report will be abysmal, but by the sheer force of will and over the top positivity a CEO can sway investors opinion into thinking the results were decent and not sell-worthy. Generally speaking, people are feeble minded and will parrot whatever you spoon feed them. They generally will not think...especially not for themselves nor expend mental energy on coming to independent conclusions so to take advantage of this you must tell them that your results are phenomenally positive and hence they will be perceived this way. Even when your results are clearly abysmal and there is no end in sight to your cash incineration, you should be relentlessly emphatic about how delightfully incredible they are and how excited your future cash burn due to new opportunities makes you.
In future Laws we will go into depth about how to explain away weakness and twist the facts as much as legally possible to make your results actually seem positive.