All corporate executives repeat the same phrases day-to-day and everyone sounds the same. You must break this pattern of boring corporate drudgery and separate yourself from the pack by "Bedecking the Banal." Embellish descriptions of the most mundane objects (car doors, barges) and actions you can think of to give the card-carrying members of your idiocracy/cult more reason to have a sense of "us versus them" mentality. It will be as if you all have your own special lingo...a shared secret language, if you will.
Bedecking the banal will help package your communications in an entertaining way and insinuate that you are different, communicating on a deeper level.
As evidence of just how few people are capable of independent thought, you will witness the power of Bedecking the Banal when you see how many of your lap dogs--from editors of mainstream media outlets, to teenagers on internet message boards--just copy your precise phrasing and echo you in calling your barge a "drone ship" or your idea of a traditional bus a "high people density urban transport vehicle."
Design your phrases to stir basic emotions and build up your image in your own ideal. If the nature of your charlatanism is that you are a physics genius, put a physics-twist on basic corporate lingo and manufacturing processes to project an air of superior intelligence and sophistication onto your operations.
A paperclip could be called a "flexible, metallic business enterprise organization device."
Instead of saying, "Let's schedule a call," perhaps try "Let us organize a "telephonic engagement."
An empty warehouse in the middle of the Nevada desert could instead be called a "Gigafactory."
A bus could be called a "high passenger-density urban transport capsule."
A casual reference to traffic could become the "matching acceleration and braking to other vehicles, thus avoiding the inertial impedance to smooth flow of traditional auotmobiles."
Car doors could be creatively titled apertures. Hinges on "falcon-wing doors" can referred to as "actuating at two points as opposed to normal gull-wing doors that have one hinge." When your doors are opening, you can state "Falcon-wings deployed."
If you make a camera on a stick, it could be a "life-capturing happiness device."
Bedecking the banal is simply another crucial part of your act. To enact a successful hype campaign you must constantly be performing and creating theatrical effects. To become a Titan of Idiocracy, your cult members must be entertained--it is quite possibly their single greatest need. By bedecking the banal, you will be remembered more easily and will further forge your hype and image as a visionary genius. Now go forth and fantasize the mundane. Get creative. Stand out from the crowd and bedeck the banal! As always, do it with HYPE or not at all!