"If you tell a lie big enough and keep repeating it, people will eventually come to believe it. The lie can be maintained only for such time as the State can shield the people from the political, economic and/or military consequences of the lie. It thus becomes vitally important for the State to use all of its powers to repress dissent, for the truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest enemy of the State." — Joseph Goebbel
Joseph Goebbels, Hitler’s propaganda minister said “Propaganda should be popular, not intellectually pleasing” and “the bigger the lie the more it will be believed.” You’ve already deluded yourself into believing in your executive ability and entrepreneurial vision, you’ve chosen a wealth-creation vehicle with a large perceived total addressable market, and you’ve chosen an ideal or moral fight to represent (e.g. green energy, cancer diagnostics)…now you must spread propaganda of your product’s superiority or world changing positive impact on society. Consider the extreme magnitude of lies at the likes of Laws of Hype role-model Tesla. The entire premise of the company and its mission to “create the advent of sustainable transportation” is one big fat lie. Why? In actuality the Tesla Model S is not only not green, but is much worse for the environment than most all other vehicles and forms of transportation. The Tesla Model S is considered a zero-emission vehicle because it does not burn gasoline. When considering the full carbon footprint for a Tesla one must consider the fossil fuel sources of electricity to charge it on a daily basis and the massive energy requirements and materials inputs into the actual manufacturing process for a car that weighs an incredibly heavy 4,647 lbs, as much as the new aluminum framed Ford F-150. When considering Musk's hyped up “D”, the Model S requires more materials and is heavier than most trucks on the road. This combined with the fact that Tesla and its supporters tout its acceleration capabilities means everyone is flooring it everywhere, driving it like a bat out of hell, chewing up tires, requiring drive train replacements, and decreasing their fuel economy exponentially. It's nothing new that consumers often expect the contradictory and impossible—we are under national hypnosis with our extravagant expectations. We all want super luxurious cars that are also super economical. Everything I have stated is already a few layers of thought too deep for 99% of Musk worshippers. If Tesla wanted to truly be accelerate “the advent of sustainable transport” they’d be selling bicycles, sailboats, cheap walking shoes, or tiny EVs, like say, oh, the Nissan Leaf or BMW i3, or cars like this. What is more important is to pick your ideal, even if your message and product (along with your affinity for travel by private jet) clash making you a quintessential hypocrite, and tell a whatever lies you need to over and over again to until it is forced into the prevailing narrative. Once a false narrative is established on the basis of emotion, it will rarely change. When it comes to telling your big lie empirical proof and facts are irrelevant—they are boring…proof is tiresome. No one checks the facts nor will they care. People would much rather you spoon feed them an easy lie that serves their purpose than be forced to expend mental energy in search of the truth.
“The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly—it must confine itself to a few points and repeat them over and over.” – Joseph Goebbels
Kevin Conroy- Exact Sciences
Kevin Conroy has been stringing EXAS investors along for quite the ride lately on the back of deceit, data manipulation, and dishonesty. Exact Sciences' sole product, Cologuard, has been touted as a superior non-invasive, stool-based colorectal cancer diagnostic. Conroy has positioned Cologuard as superior to available FIT tests using blatant apples to oranges comparisons. The false comparisons include comparing Cologuard to the worst possible FIT that was available several years ago (use obsolete test and data), and then taking this worst possible FIT as a single point-in-time test, while the company previously touted the importance of improved sensitivity from cumulative screening. When normalizing any FIT's for the cumulative benefit of taking it each year, its sensitivity trumps that of the Cologuard test that cost over 20x as much. How has Conroy created a $2 billion market cap company that has such a shitty product? He follows all of the Laws of Hype religiously:
“Lay out a really clear story…You have to make the story so clear. “
“You should strive for presentations with one fact or figure…and tell that story.” (this is the lie)
“Tell that story [lie] until you can’t stand the sound of your own voice anymore." Repeat ad nauseum.
“We had over 1,900 meetings in five and a half years and presented at 100 investor presentation meetings. You have to do it so often. Because sometimes you’ll meet with an investor ten times before they’ll invest…when they say no, its okay. Just keep telling the story to them. Eventually, people invest.”
– Kevin Conroy – interview with WSJ Live 10/22/2014