Weave such a simple narrative that every idiot can regurgitate it and force them to unknowingly disregard any empirical evidence; he who tells the simplest story wins the hype.
Unless you live in the upper Amazon you are well aware that Donald Trump is now the GOP Presidential nominee and Jeb Bush and the rest got blindsided and are out. Ask yourself this one question: Who simplified their message more? It is well understood that Donald Trump speaks at a 4th grade level and Jeb Bush speaks at a 10th grade level. In politics and hype (a bit redundant, I know), less is more. Try to cut your investment narrative down to something will fit on a bumper sticker or a hat. Channel Donald Trump. Think Ronald Reagan: "Less Government", "Lower Taxes." Or Bill Clinton: "It's the economy stupid." And even Bush Sr., "No new taxes."
This soundbite narrative will be judged for its simplicity and mass appeal rather than its logical argument being adequate or it being correct. feasible, or relevant to an investment decision. The conventional view is that investors buy and sell on the basis of fundamental information. In the real world this is rarely the case, they mostly buy based on the simplified narrative or theme.
It is no secret that future Hall of Fame hypester Kevin Conroy has grand political aspirations (politician in this case defined as professional hypester that wastes other people's money with no accountability, Conroy's has perfected this as CEO of Exact Sciences). Why do you think this is? He has mastered the art of Law #11. Repeated hundreds of times and at dozens of investor conferences every year, Conroy has simplified his companies narrative down to a single line: "Exact Sciences' mission to eradicate colon cancer." This from a company that has an inferior and more expensive test that will never be profitable, but they are winning the hype game as the gullible investors eat up the over-simplified narrative.
“Tell that story until you can’t stand the sound of your own voice anymore." -Kevin Conroy 10/22/14, two years later still not sick of his own voice.
Think about the oversimplified soundbite narrative and mission of Tesla, it has been repeated public hundreds of times: "Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport." This has been repeated incessantly as a sort of chant. Like Trump, Musk speaks at a third grade level, but has a cult following due to a dumbed down chant. Chants/repeated mantras are one of the best known ways of brainwashing someone, thus you want to cut your narrative down to one single over-simplified line and repeat it as a chant to brainwash the sheeple.
Netflix's Reed Hastings has also taken Law #11 to heart, with an oft repeated: "all TV will move to the internet within 10 to 20 years."
This simple narrative has been repeated word for word in hundreds and hundreds of articles (if you don't believe me, Google it). There is no thought that goes beyond that quote--that is all a potential investor needs to know. Even if true, the narrative does not prove if NFLX will be the long term winner or ever be able to turn a profit, but the Hype has been set in motion and the rest of the details are noise beyond that one line.
Dumb it down. Simplify and clarify your narrative down to one short line. Then repeat that line every time you speak in public and the sheep and journalist will go forth and endlessly echo the message word-for-word.
Unless you live in the upper Amazon you are well aware that Donald Trump is now the GOP Presidential nominee and Jeb Bush and the rest got blindsided and are out. Ask yourself this one question: Who simplified their message more? It is well understood that Donald Trump speaks at a 4th grade level and Jeb Bush speaks at a 10th grade level. In politics and hype (a bit redundant, I know), less is more. Try to cut your investment narrative down to something will fit on a bumper sticker or a hat. Channel Donald Trump. Think Ronald Reagan: "Less Government", "Lower Taxes." Or Bill Clinton: "It's the economy stupid." And even Bush Sr., "No new taxes."
This soundbite narrative will be judged for its simplicity and mass appeal rather than its logical argument being adequate or it being correct. feasible, or relevant to an investment decision. The conventional view is that investors buy and sell on the basis of fundamental information. In the real world this is rarely the case, they mostly buy based on the simplified narrative or theme.
It is no secret that future Hall of Fame hypester Kevin Conroy has grand political aspirations (politician in this case defined as professional hypester that wastes other people's money with no accountability, Conroy's has perfected this as CEO of Exact Sciences). Why do you think this is? He has mastered the art of Law #11. Repeated hundreds of times and at dozens of investor conferences every year, Conroy has simplified his companies narrative down to a single line: "Exact Sciences' mission to eradicate colon cancer." This from a company that has an inferior and more expensive test that will never be profitable, but they are winning the hype game as the gullible investors eat up the over-simplified narrative.
“Tell that story until you can’t stand the sound of your own voice anymore." -Kevin Conroy 10/22/14, two years later still not sick of his own voice.
Think about the oversimplified soundbite narrative and mission of Tesla, it has been repeated public hundreds of times: "Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport." This has been repeated incessantly as a sort of chant. Like Trump, Musk speaks at a third grade level, but has a cult following due to a dumbed down chant. Chants/repeated mantras are one of the best known ways of brainwashing someone, thus you want to cut your narrative down to one single over-simplified line and repeat it as a chant to brainwash the sheeple.
Netflix's Reed Hastings has also taken Law #11 to heart, with an oft repeated: "all TV will move to the internet within 10 to 20 years."
This simple narrative has been repeated word for word in hundreds and hundreds of articles (if you don't believe me, Google it). There is no thought that goes beyond that quote--that is all a potential investor needs to know. Even if true, the narrative does not prove if NFLX will be the long term winner or ever be able to turn a profit, but the Hype has been set in motion and the rest of the details are noise beyond that one line.
Dumb it down. Simplify and clarify your narrative down to one short line. Then repeat that line every time you speak in public and the sheep and journalist will go forth and endlessly echo the message word-for-word.
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