The immutable Laws of Hype are a codified playbook for public companies that are attempting to create a hype campaign for their stock. The Laws of Hype apply to the modern, distracted world we live in, but they also transcend time and have come from a detailed study of the best real world hype artist throughout history. It is meant to serve as a philosophical and instructional guide as well as highlight historical examples for you to draw hype-inspiration from. Over time we will post updates as we identify quintessential real-time examples in the marketplace, highlighting the Laws of Hype in action.